John Heskett was a leading design historian with a particular interest in design and economics. This book publishes for the first time his writings on design an

PRAISE FOR VALUE CREATION PRINCIPLES "In Value Creation Principles, Madden introduces the Pragmatic Theory of the Firm that positions the firm as a system fuele

Harold James examines the vulnerability and fragility of processes of globalization, both historically and in the present. This book applies lessons from past b

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no su

Innovation Design presents an approach to designing shared value for businesses, non-profit organizations, end-users and society. The societal and economic chal