Markets for brands, as defined in this paper, play an important but underappreciated economic role in today’s global economy. The ability to use Market for Br

Today’s production processes are fragmented across countries and industries. Intangibles play an important role, but their measurement is elusive. This paper

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi

Innovation is sweeping the globe at breakneck speed, and emerging markets are where tremendous growth and opportunity reside. Jerry Haar and Ricardo Ernst delve

This paper examines the role of intellectual property and other innovation incentives in the development of one field of breakthrough innovation: nanotechnology