This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of social

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship

An alternative for conducting business, which bridges the consumer's social concerns and the producer's financial concerns. Mary Ann Littrell and Marsha Ann Dic

There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given t

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsi