The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto however, relative

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Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the founda

Provides the kind of examples and information that lead to success in the fashion retail world, including the characteristics of great salespeople, using digita

De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need