CRM Unplugged

Download or Read eBook CRM Unplugged PDF written by Philip Bligh and published by John Wiley & Sons. This book was released on 2004-05-18 with total page 225 pages. Available in PDF, EPUB and Kindle.

Author	: Philip Bligh
Publisher	: John Wiley & Sons
Total Pages	: 225
Release	: 2004-05-18
ISBN-10	: 9780471663836
ISBN-13	: 0471663832
Rating	: 4/5 (36 Downloads)

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Book Synopsis CRM Unplugged by : Philip Bligh

Book excerpt: Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

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