This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising

Public discourse constitutes the language environment of a town or a city, which forms part of the social environment of a country or a region. Based on extensi

Chinese is a discourse-oriented language and the underlying mechanisms of the language involve encoding and decoding so the language can be correctly delivered

This book explores China’s currency wars with its trading partners in four Western newsmagazines: Time, The Economist, L’Express, and Der Spiegel. Based on

There is growing acceptance among pragmaticians that identity is often (de)constructed and negotiated in communication in order to impact the outcome of the int