"Academic science in the U.S. once self-consciously avoided the market. But today it is seen as an economic engine that keeps the nation globally competitive. C

How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine t

Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of how everyday market activity gets pro

"A real jewel of science history...brims with suspense and now-forgotten catastrophe and intrigue...Wadman’s smooth prose calmly spins a surpassingly complica

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how ed