Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product

Analyses the discourse of Wired magazine from 1993 to 1998 to discuss ideas central to much of digital culture today using the methodology of gender discourse a

A thought-provoking, gorgeously illustrated gift book that will spark your creativity and help you rediscover your passion with “simple, low-stakes activities