Corporate Architecture
Download or Read eBook Corporate Architecture PDF written by Chris van Uffelen and published by Braun Publishing AG. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Chris van Uffelen |
| Publisher | : Braun Publishing AG |
| Total Pages | : 0 |
| Release | : 2014 |
| ISBN-10 | : 3037681683 |
| ISBN-13 | : 9783037681688 |
| Rating | : 4/5 (83 Downloads) |
Book Synopsis Corporate Architecture by : Chris van Uffelen
Book excerpt: "Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.
