Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work be

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This accele

This book contains selected papers presented at the 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019), which was organ