Related Books
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2014-01-17 - Publisher: SAGE Publications
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text su
Language: en
Pages: 818
Pages: 818
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 2023-04-28 - Publisher: Psychology Press
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both
Language: en
Pages: 245
Pages: 245
Type: BOOK - Published: 2019-12-06 - Publisher: Routledge
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2021-10-05 - Publisher: Bloomsbury Publishing
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs