"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consum

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made a

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural glo

Since the Chinese were officially plugged into the virtual community in 1994, the usage of the internet in the country has developed at an incredible rate. By t

The prevailing consumerism in Chinese cyberspace is a growing element of Chinese culture and an important aspect of this book. Chinese bloggers, who have strong