Qualitative Consumer Research
Download or Read eBook Qualitative Consumer Research PDF written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2017-08-18 with total page 290 pages. Available in PDF, EPUB and Kindle.
| Author | : Russell W. Belk |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 290 |
| Release | : 2017-08-18 |
| ISBN-10 | : 9781787149465 |
| ISBN-13 | : 1787149463 |
| Rating | : 4/5 (65 Downloads) |
Book Synopsis Qualitative Consumer Research by : Russell W. Belk
Book excerpt: Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
