Marketing Destinations and Venues for Conferences, Conventions and Business Events
Download or Read eBook Marketing Destinations and Venues for Conferences, Conventions and Business Events PDF written by Rob Davidson and published by Routledge. This book was released on 2012-05-31 with total page 296 pages. Available in PDF, EPUB and Kindle.
| Author | : Rob Davidson |
| Publisher | : Routledge |
| Total Pages | : 296 |
| Release | : 2012-05-31 |
| ISBN-10 | : 9781136380365 |
| ISBN-13 | : 1136380361 |
| Rating | : 4/5 (65 Downloads) |
Book Synopsis Marketing Destinations and Venues for Conferences, Conventions and Business Events by : Rob Davidson
Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
