The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing res

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the