Conducting Market Research for International Business
Download or Read eBook Conducting Market Research for International Business PDF written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-03-01 with total page 130 pages. Available in PDF, EPUB and Kindle.
| Author | : S. Tamer Cavusgil |
| Publisher | : Business Expert Press |
| Total Pages | : 130 |
| Release | : 2009-03-01 |
| ISBN-10 | : 9781606490266 |
| ISBN-13 | : 1606490265 |
| Rating | : 4/5 (66 Downloads) |
Book Synopsis Conducting Market Research for International Business by : S. Tamer Cavusgil
Book excerpt: This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
