The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sa

Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twi

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technolog

Timely, multidisciplinary analysis of Obama’s presidential campaign, its context, and its impact.