Close for Life: The Real Estate Agent's Guide to Creating Satisfied Customers that Only Do Business with You

Book excerpt: Stop chasing quick commissions—and start building a solid, long-term real estate business Selling real estate is all about closing as many deals as possible, as quickly as possible, right? Wrong. Nothing could be further from the truth. True success doesn’t come from an obsession with closing deals and getting paid. It comes from a clear, focus on giving customers an experience they don’t feel like they can easily replicate with another agent. The real way to succeed in real estate is to make buyers happy, and sales will follow. In Close for Life, realtor trainer and top producer Josh Cadillac puts you on the path to long-term success in real estate. In these pages, he shares his simple, sustainable methods for succeeding without focusing on closing transactions: Make prospective customers see that you know what you’re talking about and are looking out for their best interests. Learn all you can about the industry and understand the importance of continuing curiosity and learning. Retain customers long after the transaction is done and show them their business means so much more than just money in your pocket. Change your focus from customer acquisition to customer retention. Today the most effective real estate agents spend less time focusing on getting paid and more time concentrating on building a business that pays them for the rest of their life. Whether you’re a novice or highly experienced agent, Close for Life shows how to dramatically improve your approach.