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Type: BOOK - Published: 2011-04-01 - Publisher: University of Washington Press
Twenty years ago, commercial tourism in the People’s Republic of China hardly existed. Today, China has a burgeoning tourist industry, characterized by a uniq
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Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explo
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The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or les
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These guidelines from the China Tourism Academy and UNWTO offer valuable insights into the factors motivating Chinese tourists to travel. It also presents a val
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Pages: 421
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Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbou