"The book is both an excellent primer for those new to Boyd and a catalyst to those with business experience trying to internalize the relevance of Boyd ́s thi

John Boyd is often known exclusively for the so-called ‘OODA’ loop model he developed. This model refers to a decision-making process and to the idea that m

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and

Nobody wants to be a loser. With this revolutionary new handbook, readers will learn how to win at literally everything*—even things that aren't contests, and

The conditioning begins early in our lives. Great achievements will bring lasting happiness and fulfillment; great achievements form the bedrock of stable self-