Case Studies for Organizational Communication
Author | : J. Keyton |
Publisher | : |
Total Pages | : 0 |
Release | : 2007 |
ISBN-10 | : 8179927407 |
ISBN-13 | : 9788179927403 |
Rating | : 4/5 (07 Downloads) |
Book excerpt: This collection of cases cover formal and informal communication practices in a wide variety of organizational topics and processes, offering students the opportunity to apply their knowledge of organizational and business communication to analyze vital organizational issues and dilemmas. As a significant feature, an introductory case with margin notes provides a sample of how to read and analyze a case study.Each section begins with an introductory briefing paper, framing the central concepts and issues of the topic and focusing student attention. In addition, a detailed case content index is provided, allowing instructors to quickly identify the numerous conceptual areas embedded in the cases. The cases provide rich descriptions of different types and sizes of organizations for profit and nonprofit, service and manufacturing, public and private, family-owned business and large conglomerate. In addition to these organizational descriptions, the cases present characters in a variety of occupations and jobs colleagues and co-workers, supervisors and subordinates, employees, volunteers, and all levels of management.