New and updated English translation of the highly successful book on digital media This book introduces readers to the vast and rich world of digital media. It

Digital media has become a ubiquitous part of modern life. People consume digital media of all kinds, content on websites, special effects of movies, and photog

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers c

Best Practices in Digital Media: A Beginning Developer's Guide to Project Organization and Structure teaches beginning digital media students how to initiate, o

Interactivity has become a key part of what we do for fun and entertainment. We use our phones to walk around the neighborhood and "catch" virtual creatures. We