Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks in

In today's challenging commercial environment, many business projects are now categorized as strategic investment with the primary concern being value impact on

Detailed description of the business lifecycle of customer projects Covers project execution lifecycle from a contractor perspective, commencing from business d

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketin

Discover solutions to common obstacles faced by project managers. Written as a business novel, the book is highly interactive, allowing readers to participate a