This book reveals how open innovation utilizes the developing circle of business models to establish new ones that define a unique link between technology and m

Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled t

Providing a foundation for enterprise architects on the principles of service-oriented architecture, this text offers guidance on how to begin transitioning an

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterpri

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studi