Although culture is what gives companies the ability to survive, it is often addressed only after problems have emerged. While it is true that corporate culture

Culture is now seen as fundamental in understanding economic performance in businesses and nations. This pioneering interdisciplinary collection brings together

With the aid of a specially developed model – The 5 C’s Model – expert authors demonstrate how to get your communications right internationally and ensure

This volume presents a collection of interrelated essays by international scholars working on the relationship between commerce and culture from c. 1750 to the

While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been w