Business Charisma: The Magnetism of Personality, Presence, and Customer Engagement

Book excerpt: How Great Organizations Engage and Win the Customers Again and Again With today's choices, Customer Service is not enough to even get into the game! Business needs a weapon to take leadership, sales, marketing, and the customer relationship to new levels that blow away the competition. Business Charisma is based cutting edge research that identifies charismatic businesses. It asks the question, "Why? What is it about these organizations that make you, the customer want to be engaged in the relationship . . . again, and again?" Discover the elements that make Disney, Apple Computer, Trader Joe's, Starbucks, Victoria Secret, Starbucks, Dyson, and Harley-Davidson magnetic to customers. Discover what these, and other businesses, do to become magnetic with customers. * Lower marketing costs with customers who want to tell others about your organization. * Improve your Leadership skills. * Watch morale skyrocket as your stakeholders discover your customers having fun. * Add personal skills that will make you more warm, persuasive, a considerable presence, and a charismatic personality. In addition, you will find skills and behaviors that can be used by you and your employees for a more powerful presence, personality warmth, and personal charisma. Business Charisma will help you sell more, increase the value of your business, improve your profitability, make your leadership team more effective and a host of other benefits. Read this book to get your own magical influence. Build a mystique that engages customers with your own "fairy dust" of influence.