Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central t

Despite predictions that 'new public management' would establish itself as the new paradigm of Public Administration and Management, recent academic research ha

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cit

This authoritative, up-to-date resource will become the standard reference on the theory and practice of public management around the world. Public management a

Governance Networks in the Public Sector presents a comprehensive study of governance networks and the management of complexities in network settings. Public, p