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Type: BOOK - Published: 2007-08-07 - Publisher: Palgrave Macmillan
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create ef
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Type: BOOK - Published: 2014-08-26 - Publisher: Palgrave Macmillan
From YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evo
Language: en
Pages: 308
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Type: BOOK - Published: 2008-08-19 - Publisher: St. Martin's Press
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and i
Language: en
Pages: 306
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Type: BOOK - Published: 2010-05-01 - Publisher: AMACOM Div American Mgmt Assn
Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers
Language: en
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Type: BOOK - Published: 2020-10-26 - Publisher: Springer Nature
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest