This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering h

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering h

Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have a

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketi

Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quant