Bottom of the Pyramid Marketing

Download or Read eBook Bottom of the Pyramid Marketing PDF written by Ramendra Singh and published by Emerald Group Publishing. This book was released on 2018-12-03 with total page 234 pages. Available in PDF, EPUB and Kindle.

Author	: Ramendra Singh
Publisher	: Emerald Group Publishing
Total Pages	: 234
Release	: 2018-12-03
ISBN-10	: 9781787145566
ISBN-13	: 1787145565
Rating	: 4/5 (66 Downloads)

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Book Synopsis Bottom of the Pyramid Marketing by : Ramendra Singh

Book excerpt: BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

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