This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from

How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your

Beyond Product serves as a roadmap for dreamers, big idea people, founders, entrepreneurs, and trailblazers to transport their ideas from concept to successful