This pioneering book will familiarize you with benchmarking techniques that can be used to gauge and improve the performance of hospitality and tourism business

offers methodological framework for answering key benchmarking questionsonly substantial work covering this topicworld-wide coverage and usageBenchmarking is a

This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and

Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their

Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality an