Be Different Or Be Dead

Book excerpt: A successful business executive, entrepreneur, workshop facilitator and consultant, Roy Osing gives you the real deal: performance enhancement and survival ideas based on solid business principles that have been implemented in the real world -- strategies that work. Osing knows what it takes for businesses to survive in today's chaotic times and achieve extraordinary levels of performance. After a successful career as an executive with a large telecommunications corporation, he formed. his own consulting firm, Brilliance for Business, to assist other businesses. As its current president and CEO, he brings a wealth of experience and knowledge to the complex challenges entrepreneurs face in the contemporary global economy. For business strategy executives, marketing and sales executives, customer service executives, business owners and entrepreneurs, This is an invaluable resource for any leader looking to create a competitive edge for their organisation and build long-term success.