B2B eCommerce
Download or Read eBook B2B eCommerce PDF written by Gerrit Heinemann and published by Springer Nature. This book was released on 2022-11-11 with total page 218 pages. Available in PDF, EPUB and Kindle.
Author | : Gerrit Heinemann |
Publisher | : Springer Nature |
Total Pages | : 218 |
Release | : 2022-11-11 |
ISBN-10 | : 9783658385286 |
ISBN-13 | : 3658385286 |
Rating | : 4/5 (86 Downloads) |
Book Synopsis B2B eCommerce by : Gerrit Heinemann
Book excerpt: This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.