The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that accou

The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that accou

Social influence processes play a key role in human behavior. Arguably our extraordinary evolutionary success has much to do with our subtle and highly develope

Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reach

This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an u