Assessing Marketing Strategy Performance
Download or Read eBook Assessing Marketing Strategy Performance PDF written by Christine Moorman and published by . This book was released on 2004 with total page 304 pages. Available in PDF, EPUB and Kindle.
| Author | : Christine Moorman |
| Publisher | : |
| Total Pages | : 304 |
| Release | : 2004 |
| ISBN-10 | : PSU:000051586492 |
| ISBN-13 | : |
| Rating | : 4/5 (92 Downloads) |
Book Synopsis Assessing Marketing Strategy Performance by : Christine Moorman
Book excerpt: "Offering a diverse set of approaches, from stock market response modeling to historical analysis, Assessing Marketing Strategy Performance aims to foster new and more effective thinking about the value of marketing and the productivity of marketing investments. It will be a valuable resource to those seeking to better understand marketing's role in the firm"--
