Applied Typeface

Book excerpt: The expressiveness of type cannot be denied. With unlimited variations possible, designers have the ability to create and customize typefaces for any given application. By adjusting size or line weight, in bold or italics, with or without serifs and in fluid or straight lines, characters can be adapted to any clients needs to evoke responses from the aesthetic to the emotional. In this collection of typefaces and applications created by Japanese designers, both traditional kanji as well as Latin alphabet characters are employed to create designs that are both attractive and effective. Includes a variety of applications from packaging and product design to branding and logotype design.