Applied Social Psychology in India

Book excerpt: These essays provide a lively introduction to the field of applied social psychology. The contributors - who include economists, sociologists, linguists, anthropologists and psychologists - deal with problems and models specific to the Indian socio-economic reality. They provide a comprehensive analysis of research on deprivation, poverty, competence, population, political behaviour, achievement motivation, social tension, multilingualism and marginality of weaker sections. They highlight diverse issues using Indian models which have a direct bearing on national development.