AI-DRIVEN RECOMMENDER SYSTEMS IN E-COMMERCE

Book excerpt: In the ever-evolving landscape of the modern world, the synergy between technology and management has become a cornerstone of innovation and progress. This book, AI-Driven Recommender Systems in E-commerce, is conceived with the purpose of bridging the gap between emerging technological advancements in artificial intelligence and their strategic application in e-commerce management. Our objective is to equip readers with the tools and insights necessary to excel in this dynamic intersection of fields. This book is structured to provide a comprehensive exploration of the methodologies and strategies that define the innovation of AI technologies, particularly recommender systems, and their integration into e-commerce practices. From foundational theories to advanced applications, we delve into the critical aspects that drive successful innovation in online retail environments. We have made a concerted effort to present complex concepts in a clear and accessible manner, making this work suitable for a diverse audience, including students, managers, and industry professionals. In authoring this book, we have drawn upon the latest research and best practices to ensure that readers not only gain a robust theoretical understanding but also acquire practical skills that can be applied in real-world e-commerce scenarios. The chapters are designed to strike a balance between depth and breadth, covering topics ranging from technological development and AI adoption to the strategic management of innovation in online retail. Additionally, we emphasize the importance of effective communication, dedicating sections to the art of presenting innovative ideas and solutions in a precise and academically rigorous manner. The inspiration for this book arises from a recognition of the crucial role that AI-driven recommender systems and e-commerce management play in shaping the future of digital businesses. We are profoundly grateful to Chancellor Shri Shiv Kumar Gupta of Maharaja Agrasen Himalayan Garhwal University for his unwavering support and vision. His dedication to fostering academic excellence and promoting a culture of innovation has been instrumental in bringing this project to fruition. We hope this book will serve as a valuable resource and inspiration for those eager to deepen their understanding of how AI technologies and e-commerce management can be harnessed together to drive innovation. We believe that the knowledge and insights contained within these pages will empower readers to lead the way in creating innovative solutions that will define the future of e-commerce. Thank you for joining us on this journey. Authors