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Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2018-08-27 - Publisher:
The only comprehensive, critical overview that places Canadian advertising and consumer culture in historical, social, and cultural context for studentsWith ove
Language: en
Pages: 621
Pages: 621
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factor
Language: en
Pages: 460
Pages: 460
Type: BOOK - Published: 2009 - Publisher:
Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the
Language: en
Pages: 442
Pages: 442
Type: BOOK - Published: 1990 - Publisher: Psychology Press
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica
Language: en
Pages: 502
Pages: 502
Type: BOOK - Published: 2018-06-14 - Publisher: Routledge
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society b