I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential

Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature ov

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers ne

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex