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Accountable Marketing
Language: en
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Accountable Marketing

Authors: David W Stewart
Categories: Business & Economics
Type: BOOK - Published: 2016-02-05 - Publisher: Routledge

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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and develop
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Authors: David W Stewart
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Type: BOOK - Published: 2016-02-05 - Publisher: Routledge

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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and develop
The Marketing Accountability Imperative
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The Marketing Accountability Imperative

Authors: Michael Dunn
Categories: Business & Economics
Type: BOOK - Published: 2009-02-17 - Publisher: John Wiley and Sons

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Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effective
Marketing Accountability for Marketing and Non-Marketing Outcomes
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Marketing Accountability for Marketing and Non-Marketing Outcomes

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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Marketing Accountability
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Marketing Accountability

Authors: Malcolm McDonald
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No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues faci