This introduction to the commercial use of brands and trade marks has been revised and updated to incorporate developments in UK law with particular reference t

When a mark acquires a reputation, it becomes a means of attracting consumers by communicating to them various messages going beyond the indication of commercia

A new edition of a well established text, and now part of the renowned Oxford University Press 'A Practical Approach' series, A Practical Approach to Trade Mark

This new edition of a well-established text provides a comprehensive, digestible and accessible introduction to trade mark law, explaining the technicalities of

We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to