Related Books
Language: en
Pages: 117
Pages: 117
Type: BOOK - Published: 2004 - Publisher:
Continuing from Jagdeep Kapoor's two earlier books, 9 Brand Shaastras is concerned with the strategy and principles of brand-building. The book discusses brandi
Language: en
Pages: 362
Pages: 362
Type: BOOK - Published: 2005-01-30 - Publisher:
This set of three classic books by Jagdeep Kapoor brings together his finest writing on brands. These three books constitute the three-step process that Jagdeep
Language: en
Pages: 115
Pages: 115
Type: BOOK - Published: 2009-02-09 - Publisher: SAGE Publications
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help laun
Language: en
Pages: 114
Pages: 114
Type: BOOK - Published: 2009-10-06 - Publisher: SAGE Publications Pvt. Limited
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand stra
Language: en
Pages: 134
Pages: 134
Type: BOOK - Published: 2003-06-15 - Publisher: SAGE Publications Pvt. Limited
In today's competitive times, where marketing is nothing short of warfare, 18 Brand Astras presents a simple and invaluable analysis of the factors that work to