50 Coffees

Book excerpt: What turned out to be an unintentional social experiment, 50 Coffees is a journey that uncovers the authentic meaning of community and demonstrates tangible ways to directly impact your life's success. Whether you are a CEO, entrepreneur or full-time mom, understanding the value of a coffee meeting will reshape your relationships and broaden your reach in your business markets and neighborhoods.In the world of over-saturated digital communication, this approach to building a business, promoting a cause or strengthening your ability to connect with others gets back to the basics of human interaction and personal integrity.Jenny Moates is the Chief Possibilities Officer for Moving Ideas, Inc. - a brand communications firm in Charlotte, NC. Jenny has spent more than 25 years in her field and has overseen the creative for several national brands including Bank of America, Ingersoll Rand, Russell Athletic, Cinnabon, PGA Tour, Olympic Winter Games, First Citizens Bank, Polycom and Make-a-Wish Foundation. She is passionate about leading teams with strategy, design and creative execution that creates the "big difference" for her clients.