Thinking Big, Staying Small
Download or Read eBook Thinking Big, Staying Small PDF written by Dixie Shipp Evatt and published by . This book was released on 2005 with total page 224 pages. Available in PDF, EPUB and Kindle.
| Author | : Dixie Shipp Evatt |
| Publisher | : |
| Total Pages | : 224 |
| Release | : 2005 |
| ISBN-10 | : PSU:000056803846 |
| ISBN-13 | : |
| Rating | : 4/5 (46 Downloads) |
Book Synopsis Thinking Big, Staying Small by : Dixie Shipp Evatt
Book excerpt: This groundbreaking IABC Research Foundation report finally addresses the communication and public relations functions of the majority of the world's businesses. Ninety percent of businesses in the U.S. alone are considered to be small, having fewer than 20 employees, yet no studies until now have focused exclusively on the PR practices of small businesses. This information is vital to an understanding of the ways in which entrepreneurs and small business owners think about communication. Do they follow PR rules by the book, or do they adapt and improvise as they go? Does one need to be a trained PR "expert" to communicate successfully?
