This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overvi

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing

The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising mess