Fans and the billion-dollar franchises in which they participate have together become powerful agents within popular culture. These franchises have launched ave

Fans and the billion-dollar franchises in which they participate have together become powerful agents within popular culture. These franchises have launched ave

The definitive A-to-Z guide to researching, selecting, and starting a viable franchise business With more and more professionals looking for alternatives to tra

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administra

Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising.