In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-orie

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This book introduces a difficult and controversial management topic to students at undergraduate and MBA level. It provides new insights on fundamental problems

Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, bu