Warman's Fiesta Ware

Book excerpt: The clean design and bright colors of the Fiesta dinnerware line (first introduced by the Homer Laughlin Co. in 1936) caught the fancy of housewives everywhere, revolutionizing the market for tableware in the United States. Though originally offered in just five colors - red, ivory, cobalt, blue, yellow, and green - the number and variety of hues blossomed to include turquoise, rose, gray, forest green, chartreuse, and medium green - one of the most popular and valuable. When the Fiesta line was reintroduced in 1986, after a hiatus from 1937 to 1985, collecting interest surged again. The passion for the vintage colors was reignited, and the line's new colors, including periwinkle, cinnabar and sunflower, created a stir amid a new generation of collectors. From the best of the old to the latest and greatest modern colors of the new, Warman's Fiesta Ware provides comprehensive expert advice and up-to-date pricing for the line that lent distinction to the plainest table. With more than 1,000 eye-appealing photographs, this colorful story is well told by author Mark F. Moran.