Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impac

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the differen

This book offers insights into the translation and adaptation of illustrated texts in an era in which visual texts are perceived as a dominant perceptual frame

This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and imag

This book examines the relationships between online visual interfaces and language use in educational contexts and the features that underpin them to explore th